Work
I design the parts of a product where money changes hands, and then I keep improving them every month. Three of those, in detail.
monetization
Goodnotes
10x+ marketplace revenue growth in its first year
The note taking app Apple named iPad App of the Year in 2022. I worked on the side of it where money changes hands.
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paywalls and pricing
MOBA Trainer, Ubisoft r6
+30–40% new-user conversion from the soft gates
A training product for competitive gamers, and a partnership with Ubisoft. I own how it makes money.
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ai product surfaces
Due diligence, fintech
A British fintech that checks whether an investment is what it claims to be. I designed the ai inside it.
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No logos wall, no client counts, no invented metrics. The figures behind these cases are real and they stay off the page until she clears each one.