work · monetization
goodnotes
the note taking app apple named ipad app of the year in 2022. i worked on the side of it where money changes hands.
my role: product design, monetization
i built goodnotes' marketplace as a block system, so the business could run campaigns and tests without waiting on engineers.
the decision that made it work was refusing to design whole pages. pages ship late and a page that slips is a launch that slips. components ship in order of what the business needs and what engineering can build, so the launch date stopped being a risk.
i made the launch content myself rather than briefing it out, because a marketplace with nothing in it cannot be evaluated. covers built for the app’s responsive layouts instead of flat pdfs, and hand-drawn sticker packs, free for subscribers.
the categories were not invented in a meeting. card sorting produced them.
not published yet
this case has specific numbers attached to it. they stay off the site until she approves each one, word for word. nothing here is estimated or rounded up.
- revenue multiple she delivered on the marketplace — awaiting her approval
- monthly active users of the app — awaiting her approval
- development time from start to launch — awaiting her approval
- launch content volume: covers, stickers, packs — awaiting her approval
- how long the launch packs stayed among the most downloaded — awaiting her approval
the other two
your business name → i'll send your draft
you pay only if you love it. no calls, ever.